The AI landscape is very dynamic. In the UK, legislation is not yet fully established, leaving significant latitude regarding how you may implement an AI project. Beyond what you must and must not do, the critical difference will be to consider what you should and should not do. The question should be:

Will your solution create any benefit for your organisation, your stakeholders and for society?

An AI Ethical Impact Assessment looks at your project from both your organisation’s and a societal perspective, and delivers:

1. Enhanced reputation through demonstrating your ethical commitment.
2. Validation of your initiative’s current robustness.
3. Future-proofing by embedding good ethical practices into your operations.
4. An “ethical by design” approach if you conduct the assessment at the earliest opportunity.
5. Improved decision support by relying on an ethical perspective of your facts.
6. Increased competitiveness through showcasing your commitment to ethical delivery.
7. The opportunity to influence general policy in this dynamic landscape, which requires input from a diverse range of organizations.

It's all about trust — an intangible but extremely valuable asset.