Ethical Impact Assessment
It's all about trust.
Our Ethical Impact Assessment is the best way to start an AI initiative or project: it will present the right questions to guide your project towards a solid ethical stance and improve your stakeholders' trust in your organisation.
ETHICRITICAL has been featured in The Times newspaper !
Ethics:
The missing piece of your AI Puzzle?
Look closely at the jigsaw next to this text. It was created using AI. At first glance, it appears impressive, but on closer inspection, you’ll notice small inaccuracies and misaligned connections.
The ethical impact of your AI initiative is much the same. Potential issues may be subtle at first, yet they can lead to significant consequences. Just as a single puzzle piece must fit within a larger picture, your AI solution needs to integrate responsibly into a broader organisational and societal context: sometimes a complex, multidimensional one.
An Ethical Impact Assessment identifies hidden risks and unintended consequences that could affect your project’s success, your organisation’s reputation, and the trust others place in your brand.
How to make the most of your assessment ?
Every organisation is unique, with its own priorities and challenges. That’s why we start by inviting you to talk with us about what you want from the assessment. Together, we can identify the areas that will bring the greatest benefit and ensure the exercise is focused where it matters most.
From there, we prepare an Assessment Plan for you to review. This outlines the deliverables, a clear description of the process, and any requirements for your organisation.
Up to this stage, our service is entirely free—giving you the flexibility to proceed, pause, or refine the assessment scope before making any commitment.
What is in the assessment?
Our assessment is designed to ask the right questions and guide your AI initiative with an
ethical-by-design approach, embedding ethical considerations from the outset. Delivery is structured into four key stages:
1. Understanding Your Organisation – We explore your values, priorities, and drivers through early interviews and a review of your strategies, policies, and published materials. We also establish your target maturity level.
2. Evaluating Your Initiative – Using our structured framework, we assess up to seven themes, each comprising multiple sub-themes, covering the key aspects of responsible AI. Evidence is gathered through document reviews, observations, and interviews.
3. Reporting Your Ethical Position – We provide a clear profile of your organisation’s standing across each theme, supported by evidence, an explanation of what this means for your AI initiatives, and any related risks with proposed mitigations.
4. Creating Your Improvement Plan – Based on our findings, we recommend practical actions to move from your current maturity position to your target maturity, strengthening the responsibility and trustworthiness of your AI solutions.
The result: a clear, evidence-based roadmap to advance the ethically responsible development and deployment of your AI initiatives, while steadily enhancing ethical maturity over time.
It's all about trust!
Interested in adopting an "Ethical by design" approach? We are here to help!
Contact us to discuss how our detailed and comprehensive Ethical Impact Assessment will help reduce your reputational risk and improve trust in your brand.
